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Taking the Leap: Building a Career As a Visual Artist, by Cay Lang
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Most artists would rather focus on art than struggle with the details of a business plan. Now, they can. Based on artist and teacher Cay Lang's popular seminars, Taking the Leap teaches artists how to succeed in today's complex and competitive art world. Offering inside information on how to show at galleries, nonprofit spaces, and museums, as well as a host of nontraditional venues, this behind-the-scenes look at the art world reveals how decisions are made and what artists can expect. Lang explains how to master efficient business skills such a negotiating a deal; making the most of art events, trips, presentations, and phone calls; and preparing top-notch promotional materials such as slides, bios, statements, and cover letters. Including many examples of artists who've found inventive alternatives to the gallery system, she suggests ways artists can by-pass mainstream channels and create their own art scene on their own terms. Filled with joy and encouragement, Taking the Leap recreates the energy and enthusiasm Lang evokes in her classroom and makes it available to artists everywhere.
- Sales Rank: #2661979 in Books
- Published on: 1998-04-01
- Original language: English
- Number of items: 1
- Dimensions: 1.00" h x 1.00" w x 1.00" l,
- Binding: Paperback
- 224 pages
About the Author
Cay Lang is an internationally exhibiting fine-art photographer and teacher who began offering her "Taking the Leap" course in 1990. Today her classes are so popular she turns away five times as many students as she admits. She lives in Emeryville, California.
Most helpful customer reviews
46 of 46 people found the following review helpful.
It changed my life!
By A Customer
Last year I went out and bought every book I could find on marketing my art. Some of them were pretty good but this book just shone! It was so clear and funny that I decided to try to do exactly what the author said. I've had two shows of my work already and four more lined up for next year. And it was fun!
39 of 44 people found the following review helpful.
An awesome book when you're ready to leap!
By book_review_grrl
Cay Lang is a working visual artist, whose works have been shown internationally, and an accomplished teacher. The book is based on an actual 6-month long class she designed for other students ready to leap.
From the preface: "As my art career unfolded, from showing in nonprofit spaces, to national gallery representation and publication in books and magazines, and eventually to being seen in international museums and galleries, I picked up more pieces of the puzzle. By 1990, I had been teaching photography to university students for some time, and every new batch of students would ask me, 'How can we get our work seen and sold?' The answer was too complex for a ten-minute conversation, or even a semester's length class, so I started the Taking the Leap program, condensing ten years of information picked up in the trenches into an intense six-month practicum."
"The class was designed to be effective. I didn't want to create yet another situation where students dutifully attended a class, took great notes, and then filed them away somewhere for future use. I wanted things actually to happen for the students in a measurable way. I wanted them to experience the thrill of metamorphosis from art student to professional artist within the time line of the class itself, and I wanted to be there to hear them come bouncing in to announce that they just sold their first piece, or got their first show, or won an award. I decided that the class should meet weekly for no less than six months, limited the enrollment to twelve, and interviewed the students ahead of time to determine whether or not they were ready to market their work. The class turned out to be amazingly affirmative, with a high percentage of the artists going on to international art careers."
"This book is designed to recreate as closely as possible the experience of the class."
Are you ready to take the leap?
26 of 28 people found the following review helpful.
Cay Lang, thank you for this program ... and the book!
By Barbara Bell
This is a fantastic book that outlines what you need to do to set up and follow through as a visual artist. Every chapter is like a checklist. You can always use it as reference material later, but the book is great whether you read it for the 1st time or 51st time. Bravo, Cay Lang!
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