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What Color Is Your Parachute? 2015: A Practical Manual for Job-Hunters and Career-Changers, by Richard N. Bolles
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The world's most popular job-search book is updated for 2015 to tailor its long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers.
�
What Color Is Your Parachute? is the world’s most popular job-hunting guide with more than ten million copies sold.�Now, no matter what your circumstances, every job-hunter can�find help with�up-to-the-minute information on what has changed about the job-market, plus strategies for finding jobs even when everyone tells you there are none. And if you are a returning vet, there is a new twenty-page appendix this year,�specifically addressing your unique needs. �
This�2015�edition includes up-to-date research and tips about writing impressive resumes and cover letters, doing�effective networking and confident interviewing,�and negotiating the best salary possible.�But it goes beyond that, in helping you to better know who you are, with�its�classic self-inventory—called “The Flower Exercise”—because�the best answer to What shall I do? flows from knowing Who you are.
- Sales Rank: #64470 in Books
- Published on: 2014-08-12
- Released on: 2014-08-12
- Original language: English
- Number of items: 1
- Dimensions: 8.99" h x 1.06" w x 5.98" l, .81 pounds
- Binding: Paperback
- 368 pages
Review
"One of the 25 Books that Have Shaped Readers’ Lives."�
—Center for the Book, Library of Congress
“. . . one of the first job-hunting books on the market. It is still arguably the best. And it is indisputably the most popular.”�
—Fast Company
“This is a fantastic tool useful to almost everyone. . . . It’s so darn useful because it is about more than just ‘finding a job.’”
—Kevin Kelly, Cool Tools: A Catalog of Possibilities
“Ideally, everyone should read What Color Is Your Parachute? in the tenth grade and again every year thereafter.”�
—Fortune
“What Color Is Your Parachute? is about job-hunting and career-changing, but it’s also about figuring out who you are as a person and what you want out of life.”�
—Time
About the Author
RICHARD N. BOLLES has led the career development field for more than forty years. A member of Mensa and the Society for Human Resource Management, he has been the keynote speaker at hundreds of conferences. Bolles was trained in chemical engineering at Massachusetts Institute of Technology, and holds a bachelor’s degree cum laude in physics from Harvard University, a master’s in sacred theology from General Theological (Episcopal) Seminary in New York City, and three honorary doctorates. He lives in the San Francisco Bay Area with his wife, Marci.
Excerpt. � Reprinted by permission. All rights reserved.
Chapter 2
Google Is Your New Resume
I know what you’re thinking. I’m out of work, I’ve got to go job-huntin’. So the first thing I have to do is put together my resume.
�Yeah, that used to be true.�
In “the old days.”�
Before the Internet came on the scene.
Back then, the only way an interviewer could learn much about you was from a piece of paper that you yourself wrote—with maybe a little help from your friends—called your resume, or C.V. (an academic term meaning “curriculum vitae”).�
On that paper was a summary of where you had been and all you had done in the past. From that piece of paper, the employer was supposed to guess what kind of person you are in the present and what kind of employee you’d be in the future.�
The good thing about this—from your point of view—was that you had absolute control over what went on that piece of paper.
You could omit anything you didn’t want the employer to see, anything that was embarrassing, or anything from your past that you have long since regretted.�
Short of their hiring a private detective, or talking to your previous employers, a prospective employer couldn’t find out much else about you.�
That was nice. But those days are gone forever.
Since 2008, or even before, there’s a new resume in town, and it’s called Google.�
All any prospective employer has to do now is Google your name—yes, Google has become both noun and verb—and there’s your new resume, using the word resume loosely.�
If you’ve been anywhere near the Internet—and as of 2014, over 87% of adults in the U.S. have—and if you’ve posted anything on Facebook, Twitter, LinkedIn, Instagram, Pinterest, or YouTube, or if you have your own website or webcasts or photo album or blog, or if you’ve been on anyone else’s Facebook page, every aspect of you may be revealed (depending on your privacy settings). Bye, bye, control.
So, naturally, almost all (91%) of U.S. employers have visited a job-hunter’s profile on social networks, and more than 69% of employers have rejected some applicants on the basis of what they found. Things that can get you rejected: bad grammar or gross misspelling on your Facebook or LinkedIn profile; anything indicating you lied on your resume; any badmouthing of previous employers; any signs of racism, prejudice, or screwy opinions about stuff; anything indicating alcohol or drug abuse; and any—to put it delicately—inappropriate content, etc.1�
What is sometimes forgotten is that this works both ways. Sometimes—
68% of the time, as it turns out—an employer will offer someone a job because they liked what Google turned up about them. Things like the creativity or professionalism you demonstrate online; your expressing yourself extremely well online; their overall impression of your personality online; the wide range of interests you exhibit online; and evidence online that you get along well and communicate well with other people.
Is there anything you can do about this new Google resume of yours? Well, yes, actually, there are four things you can do.�
You can edit, fill in, expand, and add. Let’s see what each of these involves.
1. Edit�
First of all, think of how you would like to come across, when you are being considered for a job. Make a list of adjectives you’d like the employer to think of, when they consider hiring you. For example, how about: professional? experienced? inventive? hard working? disciplined? honest? trustworthy? kind? What else? Make a list.
Then Google yourself and read over everything the search engine pulls up about you. Go over any pages you have put up on social sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest, or YouTube, and remove anything you posted there, or allowed others to post, that contradicts the impression you would like to make, anything that might cause a would-be employer to think, “Uh, let’s not call them in, after all.” You have the list, above, of what to look for.�
If you don’t know how to remove an item from a particular site, type or speak the following into a search engine like Google: “How to remove an item from [Facebook]” or whatever.�
The site itself may not tell you, but using your favorite search engine, you should have no trouble finding somebody’s detailed, step-by-step instructions for scrubbing any site.�
I guarantee you’re hardly the first one with this need, so someone clever has already figured out how to do it, and posted the answer. But you want current instructions, so look at the date on the list of items the search engine pops up. Pick the most recent, and do what they say.�
If you want to be thorough, you should do this editing on any and all sites that you find you’re on.�
Now to the second of the four things you can do about your new Google resume (so to speak).
2. Fill In�
On any site, but on LinkedIn, Twitter, and Plaxo in particular, if they allow you to fill out a profile, fill it out completely: cross every t, and dot every i, have someone check your spelling. Leave no part of the profile blank unless you have a very good reason.�
Most importantly, be sure to keep each profile up-to-date. Really up-to-date. Week by week, or at the least, month by month. There is nothing that makes you look less professional than having an obviously outdated profile.�
Last thought in this section: I mentioned LinkedIn; be sure to get on it, if you’re not already (www.linkedin.com/reg/join). More than 277 million people have—84 million of them in the U.S.—and it became the first social media site to go public. It’s the site of first resort when some employer is curious about you. It allows corporate and agency headhunters to avoid advertising an open position, but nonetheless to go “trolling” on LinkedIn for what employers call “passive job-seekers.” You ain’t lookin’ for them, but they are lookin’ for you. Of course you have no control over whether they find you, except for being sure you have a completely filled-out profile. (They search by keywords.)
Any job-hunter working online these days will want to pay large attention particularly to LinkedIn.
LinkedIn�
URL: www.linkedin.com�
Background: This is “the Swiss army knife” of job-sites; it is a multi-tool. It is used (at this writing) by at least 277 million people worldwide. Employers from around the world who are searching for prospective employees are among them.
General Description: LinkedIn gives you a “profile” page on which you can write anything about yourself and your history that you want to, using the standardized format or template that LinkedIn provides.
Usefulness to Job-Hunters: If you have contacted a particular employer, most of them now search to see what there is about you on LinkedIn (and on the Internet in general, anywhere and everywhere) before inviting you in, or deciding to hire you.�
Ways to Make It More Effective:2 Remember, this is a professional site. If you are looking for work, don’t post anything here that isn’t related to your professional goal. (Need I say, leave out parties, dating, summer vacations, etc.) Make your profile page really stand out from others’ profile pages, when employers go browsing. There are ways to do this. Here are some hints:
1. A PHOTO is mandatory. Every survey has revealed that not having your photo posted there is a turnoff for most employers. Make it a shot just of your head and shoulders; in fact, fill the frame with just your head and shoulders. Make it sharply focused and well lit, even if taken with an iPhone. Dress up for this one. And smile.�
2. In the section called JOB TITLE, if you aren’t searching for a career-change, and you like what you’ve been doing, but the title they gave you aren’t the words that a hiring manager would normally use to search for someone who does what you do, put in a slash mark, then add the title they would use. Alternatively, if you are looking for a change, after you list your current job title in this title section, enter a slash and then add the industry you want to find a job in (so that an employer’s search engine will pick you up).
3. In describing your PAST JOBS OR EXPERIENCE, don’t just make a list of tasks or achievements. LinkedIn gives you enough space to tell a story, so tell a story. Summarize some major achievement of yours, in that job, and then tell a story of how you did it, and what the measurable results were (time or money saved, or the profit created, etc.).�
4. In the SUMMARY be sure to state whatever you think gives you a competitive advantage in your field—i.e., what makes you a better hire than nineteen other people who might compete for the kind of job you want. This is a place to highlight what makes you the best (or, for the modest, what makes you a better) choice for that kind of job.
5. Under SPECIALTIES list every keyword you can think of, that would lead a search engine to find you for the job you want. If you don’t know what keywords to list, find someone on LinkedIn who already has a job like the one you want, and see what key‑
words they listed. Copy the ones that seem relevant in your case.
6. LIST any hobbies, interests, education, training, community service, associations you belong to, etc.
7. ADD LINKS TO ANY WEBSITE you feel would help you stand out: your blog? (if you have one, and posts there are solely devoted to your area of expertise); your Twitter account? (if you have one, and if you’ve only been posting tweets that manifest your expertise in your field); your Facebook page? (doubtful, unless it looks very focused and professional—if it’s sloppy, real personal, and all over the map in its content, it is unlikely to help you get hired, and may in fact hinder you). Consider filming a video of you discussing some area of your expertise (with numbers if possible), post it on YouTube, and link to it on your profile page here. If you don’t know how to shoot and upload the video, there are loads of free instructions (even on YouTube) telling you step by step how to do this.
8. JOIN one or more LinkedIn groups, related to your expertise. Post sparingly but regularly, when they are discussing something you are an expert on. You want to get a name and reputation, in your field. “Groups” are in the bar across the top of your home page. Once you’ve filled out your profile completely, click on “Groups” and then on the subheading “Groups You May Like.” It will make suggestions, based on your profile, with information about each group, as to whether it is Very Active, Active, or very neglected. Join ones, related to your expertise, which are at least Active. Be aware, if you join a group and then don’t ever contribute, LinkedIn has a cute little habit of summarily removing you from that group without any advance warning. Just a nice brief note after the fact, saying “We removed you” due to your inactivity there. (And you thought they weren’t paying attention! Oh yes, they do. They are. They will.)
9. You can use LinkedIn to DESCRIBE a project you’re proud of, post a photo, or report on a recent professional event. To post this also on Twitter, always begin not with Twitter but with LinkedIn. Write your update here, check the box with the Twitter icon, and then click “Share.”
Now to the third thing you can do about your new Google resume.
3. Expand�
Expand your presence on the Internet. How to do this? Several ways:
Forums. Professional sites like LinkedIn have forums, or groups, organized by subject matter. Other social networking sites, like Facebook, have pages devoted to particular subjects. Look through the directory of those groups or forums, choose one or two that are related to your industry or interests, and after signing up, speak up regularly whenever you have something to say that will quietly demonstrate you are an expert in your chosen subject area. Otherwise, keep quiet. Don’t speak up about just anything. You want to be seen as a specialist—knowledgeable and focused. You want to get noticed by employers when they’re searching for expert talent in your field or specialty.
Blogs. Start a blog (that’s short for “web log,” which most people now don’t remember), if you don’t already have one. It doesn’t matter what your expertise is; if it’s related to the job you are looking for, do a blog, and update it regularly. And if you don’t know how to blog, there are helpful sites such as Blogger.com that give you detailed instructions. Incidentally, there are reportedly over 152 million blogs on the Internet. Figure out how to make yours stand out.
If you already have a blog, but it roams all over the countryside in terms of subject matter, then start a new blog that is more narrowly preoccupied with your particular area of expertise. Post helpful articles there, focused on action steps, not just thoughts. Let’s say you are an expert plumber; you can post entries on your blog that deal with such problems as “how to fix a leaky toilet,” etc. Generally speaking, employers are looking for blogs that deal with concrete action, rather than lofty philosophical thought. Unless, of course, they represent a think tank.
Twitter. Some experts claim that blogs are so yesterday. Communication, they say, is moving toward brief, and briefer. Texting has become hugely, hugely, popular. So has Twitter. Twitter now has over 231 million active monthly users, who post over 500 million “tweets” a day. Twitter’s advantage is that it has hashtags, and Google is indexing all those tags and “tweets.” Savvy employers know how to do Twitter searches on Google (or on Twitter itself, for that matter). All you have to figure out is which hashtags employers are likely to look for, when they want to find someone with your expertise and experience.�
Videos. Presentation is moving strongly these days toward the visual. People like to see you, not just read you. Expensive equipment not required. The Flip video camcorder used to be the most popular and inexpensive way to record yourself, but that is ancient history, now. It was displaced, as you might guess, by smartphones, which usually can do video, and sometimes rather surprisingly good video.�
As for where to post your video, once you’ve shot and edited it, the champion of course is YouTube—1 billion users, 4 billion views per day. But there are other choices: see PCGDigitalMarketing’s list, found at http://tinyurl.com/8owtlbo.
Now to the fourth and final thing you can do about your new Google resume.
4. Add�
It will take any employer or HR department some time to sift through all the stuff about you that may appear when they do a Google search. You would help them by summarizing and organizing the pertinent information about yourself. You do this by—surprise!—composing an old type resume. And you can post it on the Internet (where Google will find it), as well as taking or sending it to an interested employer.�
You wanna do this? Of course you do. Here’s an outline you may find useful for gathering that information about yourself.
Since a resume is about your past, this gives you a framework for recalling that past.
Most helpful customer reviews
55 of 56 people found the following review helpful.
√ You Would be Nuts to Not Read this Book
By Bassocantor
This book is widely recognized each year as the top guide to finding a job. Various editions of this book have sold MILLIONS. It is easy to see why. The author has extensive experience in the field, and backs up his ideas with impressive evidence. The research the author has done is impressive. WHAT COLOR IS YOUR PARACHUTE? 2015 is not just a book of some off-the-top-of-my head notions; these are recommendations based on extensive study and research. His recommendations are backed up by FACTS not theory. What else would you expect from a trained physicist?
► THINGS I LIKED THE MOST ◄
♦ Insight into the actual interviewing process--especially the suggested time to take (minimum and maximum) for your responses.
♦ Bolles provides "Conversation Tips" to use for your interview preparation. This section alone is worth the price of the book. For example, "Conversation Tip #12,"Employers don't care about your past; they just ask about it as a way to predict your FUTURE behavior.
♦ Suggested response to the common question, "Tell me about yourself." Bolles notes, "How you answer that question will determine your fate during the rest of the interview."
♦ The 5 key questions that the applicant must know:
-Why are you here?
-What can yo do for us?
-What kind of person are you?
-What distinguishes you from other people?
-Can I afford you?
♦ Six Secrets of Salary Negotiation. I was already aware of some of these, such as not being too quick to mention a salary first.
♦ Suggestions on how to best use social/networking sites like LinkedIn. For example, the author points out the importance of completely filling out your user profile, so that prospective employers (who will search these sites) can get an accurate picture of your qualifications. I had no idea how important it was to have your PICTURE on these sites. Bolles notes that surveys always show that not having a picture is a turn-off.
♦ Explanation as to how the job hunt as changed in some ways with technology, but in essence is still the same.
► QUALITY OF EDITING ◄
+ Excellent editing and book design. Someone has spent a lot of time getting this right! The book is well laid-out into logical sections.
+ Even the appendices are impressive. The first appendix will certainly be the most controversial, because the author makes his own religious beliefs clear in the thought-provoking section, "Finding your Mission in Life."
+ Bolles defends his inclusion of religion in a book on job-hunting by citing this statistic: In the United States, about 89% of the population believes in God. So, Bolles reasons, "Leaving out a section that 89% of my readers might be interested in, and helped by, in order to please 11% of my readers, seems to me insane."
+ Finding your mission in life will not be trivial, and will not be quick. The author points out that being forced to find a job can also have beneficial effects on our whole life. It offers "a chance to make some fundamental changes in our whole life. It marks a turning point in how we live our life."
► OTHER APPENDICES ◄
The other, less controversial appendices include:
+ "A Guide to Choosing a Career Coach."
+ "A Ten Minute Crash Course for Vets."
+ "Sampler List of Coaches"
+ "Recent Foreign Editions" (well, okay, this one does seem a bit self-serving.)
+ "Final Word from Author."
The author's "PostScript" is a very poignant missive--almost a plea, to the reader. When faced with a job crisis, you can abandon your beliefs, or rethink the things that have been your core principles. "While we are out of work, we can reach toward a larger conception of our God and of ourselves."
√ HIGHLY RECOMMEND! This review doesn't do justice to this outstanding work. WHAT COLOR IS YOUR PARACHUTE 2015 is a COMPREHENSIVE, well-written book by the #1 expert in the field. Honestly, if you are struggling finding your next job, you would be nuts to not read this book.
♫ A Review by Chris Lawson
Advance Review Copy courtesy of NetGalley.
[Note: I do not know the author of this book, and no one requested I write this review.]
30 of 31 people found the following review helpful.
Full of good advice...and hope.
By Ladybug
This has been an invaluable resource for me and for my husband during his job search. I can't believe how difficult the process has been this time around, and I was feeling incredibly discouraged. (Of course, he was, too.)
This book really helped us both start to feel hope again, and it also offered extremely practical and useful advice for getting through periods of unemployment, finding a career counselor, discovering personal skills and preferences, networking, interviewing, negotiating a salary and better benefits, among so many other things.
The book also has a pretty extensive Myers Briggs-type personality exercise (the Flower Petal exercise) that helps you figure out what jobs you like doing, who you like to work with, where you like to work, the salary you want, and what your overall mission or goal in life is.
Some examples of good bits of advice and insight:
***There is no such thing as one big category of "employers." They are all unique. And the process of finding a job--and especially the process of interviewing--is such a subjective experience. Sometimes it just won't make sense. Sometimes you will do everything right, but the interviewer may not like you. You just have to find that employer that you "click" with--and don't feel bad when you don't click with someone you interviewed with; it happens.
***Always, always write a thank-you note. This is advice we've all heard before, but I couldn't believe how much of a difference this one small act made.
***Employers are primarily concerned about risk. They worry that you don't really have the skills the job requires. Or they worry you will quit too soon, and they will lose money on you. Or they worry you will make them look stupid to THEIR supervisors. Or they worry you will cause office drama. And the list goes on. The point is, employers have anxieties, too--and you help yourself if you acknowledge these anxieties exist and then do what you can to reassure the interviewer that you will be the solid, dependable employee who makes your boss look good.
***It's important to notice the time frame of the questions you are asked in an interview. If the interviewer starts asking you questions about the present or immediate future (What kind of job are you looking for? Where do you see yourself five years from now? When can you start?), you can assume the interview is going well for you.
***Good questions to ask during your interview: What characterizes the most successful employees in this company? What significant changes has this company gone through in the past five years? Who do you see as your allies, colleagues, or competitors?
Overall, this is a magnificent book with so much good advice. I can't recommend it highly enough.
12 of 13 people found the following review helpful.
Brilliant, Engaging, and Hopeful!
By Greg Hawod
One of the important skills one should have in our modern society is the ability to look and be successful in getting a job. Unfortunately, many of us are not well-equipped nor skilled enough to navigate our way around the job market. Moreover some of us are intentionally or unintentionally misinformed by others on how we should go about the transition in between jobs. We are getting multitude of answers and finally get a job only to find out that we are not satisfied; then the cycle starts again.
But good news! There is a book that can help us not just only to get a job but find ourselves as well. What Color Is Your Parachute? 2015 by Richard N. Bolles gives us an insightful view of what is happening in the current job market. This book is updated yearly so you can be sure that the information is always fresh and most of the time relevant. If you are not looking for a job, you can still benefit by gaining the knowledge of what you really want to do. As a result of this you may begin to question your existence in your current role and find yourself a more fulfilling place work for.
Here are just several of the reasons why you should consider reading this book:
1. If you want to get an understanding of why there are still so many unemployed people while employers are still finding it hard to fill in their vacancies, this book will enlighten us.
2. You will get a better understanding of your situation. You will realize that not every employer will like you, but there are several or many employers who are looking for someone who is exactly like you. Your task is to look for them.
3. It will teach you that just using your resume and sending it to different employers is not the most effective way to get an invitation for an interview.
4. This book will guide you to understand who you really are.
5. Written in a very engaging style, this book will make you feel like you are with a sage who will guide you all the way to your successful job hunting.
This book is primarily recommended for the following:
1. Job hunters
2. Those who have friends or family members who are looking for jobs
3. Career coach or counselors
4. Anyone who wants to understand themselves better
Just another tip: This book demands a lot from its reader. For you to get the full benefit from this book, you've got to do the exercises, particularly the Flower Exercise. These exercises will really help you a lot.
See all 191 customer reviews...
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